our vision
At uSpecial, we're in the business of making your shopping experience better-period.
We're a retail management partnership; we believe, executing our strategy will enable uSpecial to compete efficiently against competition and create a niche market position. With innovation and creativity, we want to raise the bar and set new standards for what we believe high-quality merchandising should be all about. We plan to reach our target market via high-street stores, the internet, in-store and on-site service models.
In the next decade, we want to be, the multi-brand specialty retailer of choice for women in India.
We're a retail management partnership; we believe, executing our strategy will enable uSpecial to compete efficiently against competition and create a niche market position. With innovation and creativity, we want to raise the bar and set new standards for what we believe high-quality merchandising should be all about. We plan to reach our target market via high-street stores, the internet, in-store and on-site service models.
In the next decade, we want to be, the multi-brand specialty retailer of choice for women in India.
our story...
We started with the idea... sitting under a banyan tree, sipping tea on a cloudy February afternoon in Vadodara. After weeks of coffee, tea, chaas, sunscreen, day-dreaming, reading, analyzing; if the market-gap really did exist? will the Indian consumer enjoy the experience? attention to detail? the merchandising? order or book online? do they need our unique proposition? and will they buy again?
Few weeks of thought and discussion later... we cleared the air and proclaimed, hooray we've identified a gap in the market (thanks to Datamonitor and few other analysts). A gap that large retailers struggle to fill thanks to their operational breadth coupled with serious volume requirements. The boutique shops and their proprietors (dare we say over-do) struggle to find the merchandise mix that gives a workout to their cash register. Most depend on buying smuggled imports in batches (READ 'botches') and shelve them, dust them over 12 to even 24 months waiting for them to sell themselves; what about expiry dates?
We tried to come-up with names, took us 12 straight hours to discover and sort through names which weren't passé or already taken. We wanted a brand name, that would project our commitment to customers. We started again, and 12 hours later... 'kaBooM' we finally made sense of it all. You're Special, yes you are, we're here for you, we're uSpecial.
Few weeks of thought and discussion later... we cleared the air and proclaimed, hooray we've identified a gap in the market (thanks to Datamonitor and few other analysts). A gap that large retailers struggle to fill thanks to their operational breadth coupled with serious volume requirements. The boutique shops and their proprietors (dare we say over-do) struggle to find the merchandise mix that gives a workout to their cash register. Most depend on buying smuggled imports in batches (READ 'botches') and shelve them, dust them over 12 to even 24 months waiting for them to sell themselves; what about expiry dates?
We tried to come-up with names, took us 12 straight hours to discover and sort through names which weren't passé or already taken. We wanted a brand name, that would project our commitment to customers. We started again, and 12 hours later... 'kaBooM' we finally made sense of it all. You're Special, yes you are, we're here for you, we're uSpecial.
Now, we're expanding our management and advisory team; and seeking seed investment to help launch operations. We would like to connect with enthusiastic; Retail Management, Supply Chain Management, Logistics, Technology integration, and Merchandising professionals with an eye for detail.
If you would like to know our unique value proposition, find us on AngelList... or just say hello...
If you would like to know our unique value proposition, find us on AngelList... or just say hello...
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